Facebook ads are an incredible tool when it comes to brand awareness, targeting your specific market, and using your marketing budget effectively.
Let’s start by going to your Facebook business page, if you don’t have one yet you will need to set one up before continuing. Once you have set up your business page you should see something similar below.
Step 1 – click on “Ad Center”
Step 2 – click on “Create Ad”
Step 3 – Let’s decide which ad is perfect for you. Do you want to guide people to your website, do you want to highlight one specific property or post? Do you want to focus specifically on Instagram – here’s where we do that as well.
Step 4 – Let’s “Promote Your Website” this option guides potential clients to your website where they will then be able to see your listings, more about you and if you have one of our premium WordPress websites they can even create a login and save favorite searches, neighborhoods, etc.
Step 5 – Following the prompts put in your domain name, then decide what you want people to see when they see your ad. You have the option to use a single image, video, carousel of images or even a slideshow. Keep in mind what grabs your attention most when making this decision.
Step 6 – Once you have decided what the ad will look like visually now we can decide what your message is and what you’re hoping to accomplish. For example, if you are driving traffic to your website have a quick blurb about exactly what people will see when they click on the ad “Covering ALL your Peterborough real estate needs” Here’s where you can be extremely direct or get creative, keep in mind short, sweet, and to the point tends to get more attention.
Step 7 – Decide what you want to direct people to do, you can choose a button that says “Learn More” or “Contact Us” whatever best fits your message.
**Note – Get very specific on who you want to see this ad. The key here is to get as specific as possible, if you don’t Facebook will take your ad spend budget and use it showing your information to people in India – huge audience reach, but it doesn’t do anything for your business!
Step 8 – Click on “Create new audience”
Now let’s decide on a name for it, for this purpose I would suggest something like “Target Audience” or “Target Market”.
Follow the prompts and get specific, do you want to target men, women or both?
What is the age range of the people you are looking to get in front of? I recommend not going over a 20 year bracket. For this example I am using 35 – 55 yrs.
Step 9 – location, it’s again time to get really specific. Canada wide is how the ad will start, click on the highlighted red area seen below and you are able to add cities, towns, lakes, or even specific postal codes – this is key, get specific!
Now that we have the location nailed down let’s look at your audience a little deeper. Do they go to the gym, do they golf, do they have kids and a dog? In the section highlighted below this is where you can get specific. This is also where you can exclude key things as well.
You will be given the potential audience reach number here on the bottom of this page, the key is to keep this number below at or below 100, 000.
Step 10 – We need to decide the duration the ad will run and what your budget will be.
Here is where you will decide if this is an ad you want to run continuously or just a few days or weeks. Once you have decided that then we move on to what your daily budget will be, it can range anywhere from $1 and up, and you will be given the total ad spend before confirming. If you haven’t set up a form of payment yet you will be prompt to do so and once complete you will be ready to hit promote and run your ad.
