The key thing to ask yourself when choosing your blog topics is “Will this blog topic provide value?” Try to put yourself in the shoes of your target audience and then try to answer the questions they would be asking.
Every real estate agent that is starting a blog needs to blog about the area they live/work in.
Show off your knowledge about the area and establish yourself as the “area expert”. It’s important to start small and only focus on your specific neighborhood as it is easier to be the area expert when you focus on just your specific neighborhood. There are exceptions of course and if you live in a small town, then this would be your “area” to focus on. So with this in mind, think of all the questions that people would search on Google to find answers on your area. Each of these questions then becomes a blog post. To help you get started on your real estate blog, I have listed some typical questions (in no particular order) that people might be searching. Use this list to help your readers get to know you and your area better.
Here are some topics you could blog about when starting your real estate blog:
- What are the top things someone should see/do when visiting your area for a weekend?
- Put yourself in a persons shoes that is visiting your area. If you only had a weekend to visit your area what would you see or do? Actually do these things and bring your camera and show the readers why you recommend these things.
- What schools are in your area?
- How many public schools are there? Is there a high school? Is there a College or University? Are there any religious schools? Are there any schools that focus on kids with special needs?
- Did you go to any of these schools and if so what was your experience?
- Where are the best places to bring a date in your area?
- This is always a favorite as everyone wants to impress their special someone.
- What options are available for teens? Movie theaters, bowling alley’s, ice cream parlors etcetera.
- What about options for adults? Are there romantic restaurants or bars you recommend?
- What public activities are available for children?
- If you are looking to do something with your child in an afternoon what would you recommend, outdoor splash pad or maybe a indoor jungle gym?
- What about in the winter, where is the best place to bring your kids tobogganing?
- Are there any local youth groups?
- What public activities are available for adults?
- Are there any good rock climbing places in your area?
- Where are the best places to go hiking?
- Are there any lakes or picnic places in your area?
- What sports are popular in your area?
- Are there any recreational leagues in your area such as ultimate frisbee, softball, soccer, pickup hockey, football etcetera.
- What competitive leagues are available for teens?
- Are there any success athletes that came from your area?
- Are there any golf clubs in your area?
- What are the best local attractions?
- What are the top three wedding / business venues in your area?
- Go to these places and take pictures if you can.
- Do you know anyone that has used these venues that you can get reviews from?
- What makes these special?
- What is the history of your area?
- What’s the population and demographics of this area?
- What are the major industries in this area?
- Are there any historical buildings in your area you can blog about and take pictures of?
- Try to find some old historical images and share how your area evolved to where it is now.
- Where are the best places to take a stroll in your neighborhood?
- Take a stroll through some of your favorite spots to go walking like a popular trail, board walk, park and take some pictures and share your experience.
- What outdoor festivals happen in your area?
- Are there annual outdoor festivals that happen in your area such as jazz festivals, food festivals, farmers markets etcetera.
- Are there annual competitions? For example, are there any fishing competitions, ice carving competitions or sand sculpture contests you could discuss? Can you share some images of past competitions?
- Go to these festivals and take some pictures and share your experience.
- What activities are available to do in the winter?
- People are always looking for fun activities to do in the winter to get them out of the house. Talk about all the available winter activities and share as many pictures as you can of these actual activities.
- What is the music scene like in your neighborhood?
- Are there any open mic places available in your area?
- Are there any community orchestras in your area?
- Are there any local choirs or singing groups available available for children and/or parents?
- Are there any musical theaters in your area?
- Does the local high school have an annual theater performance that you can promote?
- What are the best day trips you recommend within an hour drive of your area?
- Where are the best places to shop in your area?
- Are there local businesses you recommend?
- Are there any local farmers markets?
- Are there any local community yard sales or school events happening?
- Use this to help promote local activities.
- What is the unemployment rate in your area?
- What resources are available in your area for people to find work?
- What new developments are happening in your area?
- What are some local real estate statistics for our area?
- What is the rental market like? What is the vacancy rate?
- Is it a buyers or sellers market in your area?
- What is the average cost of a home in your area?
- What is the average cost of condominiums in your area?
- Who is the political representative and what are their plans for the area?
- Interview a city councilperson
- Attend a council meeting and report on whats happening.
I am sure you are starting to get a feel of where I going with this list and have some of your own ideas. Remember, you are the local real estate expert and nobody knows your area better that you do!
5 things to consider when writing your blog posts:
- Try to make each blog post as genuine as possible by including lots of pictures.
- Take your own pictures as much as possible. The more photos you use the better as this will help people get a good feeling of what it would be like to live in your area.
- Include yourself in some of the pictures and make it personal when you can. The more personal you can make your blog posts the better.
- Try to elaborate as much as possible – the more detail the better. Google likes blog posts that have lots of valuable content.
- Try to share things that even locals might not know and might also find interesting.
I am confident that if you use these blog topic ideas that you will be able to set your self apart from your competition and drive traffic to your website. So now get out there are start blogging!
